Tweet Tweet!

Ok. This is it. I am humbly admitting that I have a problem. I am officially addicted to Twitter. The girl who mockingly lashed out against facebook to a huge group of friends over a cold keg in college, is now a member of not only the infamous FB, but Myspace (somewhat inactive), LinkedIn, Twitter, and now, Blogger. I have GOT to get a grip, right? The more I think of it, though, the less different I am from all the other cyber litterers out there. As an advertising professional and media buyer, my career forces me become an early adopter of anything that has even the tiniest crevice for us to dig in and commercialize. I am literally in awe of what so recently began as social networking that has now altered into this mammoth we call social media. In a recent study, 88% of marketers said they are using some form of social media to advertise their business or client. 88%- that is WILD- 88% of marketers two years ago weren't even using TELEVISION to advertise! Some still aren't! I have a split brain- 1/2 consumer, 1/2 advertiser. It's hard to wrap my mind around how something I enjoy so much as perusing through profiles of people who, without Facebook, I would have probably forgotten that I knew, has become such a powerful way for someone to target and serve me with their message. Are advertisers ruining the very portal that may become the absolute STRONGEST way to reach us?